Elizabeth and former Malaysian Consul General of New York, Mohamad Sadik Kethergany, at the 2005 Empire State Lunar New Year Ceremony organized by FUSIA.
Elizabeth and Lui Biwei, former Consulate General of the People's Republic of China as well as Pramathesh Rath, former Consul General of India in New York.
Elizabeth Kay, founder and president of FUSIA Communications, Inc., oversees product development and operations of the company.
Having amassed over 15 years of experience in the nonprofit, media and advertising sectors, Elizabeth is a pioneer of cross-cultural communications with a successful history of forging the connection between a message and its intended audience using innovative and unconventional means.
Elizabeth began her career in the nonprofit sector as a program director of the Title V Senior Community Services Employment Program serving seniors in the Vietnamese, Cambodian and Chinese communities.
From there, she went into publishing, then advertising to web product development. At the beginning of her ad agency career, she helped mainstream corporations such as MetLife, MCI, Citibank, Delta Airlines, Denny's, and Johnny Walker penetrate the Asian markets.
Intrigued by the challenges in communicating between vastly different cultures, she established FUSIA in 2002. At first, the company focused on traditional marketing services. As it grew, Elizabeth held to the motto of going beyond-traditional and successfully integrated her experience in cross-cultural communications and transformed FUSIA's offerings from classic marketing services to diversified ICT products tailored to today's evolving market.
Elizabeth has lived in a dozen cities in Asia, the US and Canada. Elizabeth holds an MBA from The City University of New York's Baruch College. Recognizing the need for empowering the next global generation, Elizabeth serves on the board of New York City's Flushing YMCA and runs the Cross-Cultural Internship Program (CCIP).