Elizabeth and former Malaysian Consul General of New York, Mohamad Sadik Kethergany, at the 2005 Empire State Lunar New Year Ceremony organized by FUSIA.
Elizabeth and Lui Biwei, former Consulate General of the People's Republic of China as well as Pramathesh Rath, former Consul General of India in New York. Photo taken at the AABDC 10th Anniversary event produced by FUSIA.
|
|
Elizabeth Kay, founder and president of Fusia Communications, Inc., is responsible for all strategic marketing, business development, production and program operation. From residency in a dozen cities to over ten years of marketing experience, she draws from professional and personal experience in the management of Fusia and its services. As president, she is the strategic vision of Fusia.
She is a pioneer of cross-cultural marketing with a successful history of forging the connection between a message and its intended audience using innovative and unconventional means. Intrigued by the challenges in communicating between vastly different cultures, she established an agency that leverages cultural esteem and knowledge to create specialized, cross-cultural marketing solutions.
Elizabeth's experiences both past and present with youth from America and abroad taking their first steps into the professional world convinced her there was something missing in their education. While students had the raw skill, they weren't prepared for the parts of the professional world that demanded more than academic knowledge. It quickly became and still is Elizabeth's goal to teach these students of the career world how to cope with its many challenges, and help them find their way to thrive in it. Part of that goal is coming to fruition through the creation of the Cross-Cultural Internship Program (CCIP), an international internship program that emphasizes practical skills applied to a global setting.
She began her career in the nonprofit sector. Once playing a role in the Title V Senior Community Services Employment Program, Elizabeth continues to be an active supporter of Asian community activities, locally and globally. From there, she went into publishing, then advertising and marketing. In the early days of her ad agency's life, she had managed corporate accounts for MetLife, MCI, Citibank, Delta Airlines, Denny's, and Johnny Walker, helping them penetrate the Asian markets.
Elizabeth holds an MBA from Baruch College. Presently, she serves on the board of managers of the New York City's YMCA. |
