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Asian American - More than the "model minority"
The US Census defines Asian Americans as people who have origins in the Far East, Southeast Asia, or the Indian subcontinent.

In the Census 2000 questionnaire, it includes people who indicated their race or races as "Asian Indian," "Chinese," "Filipino," "Korean," Japanese," "Vietnamese," Or "Other Asians" such as Burmese, Hmong, Pakistani or Thai.



Age:
Asian Americans skew younger than the national average. The median age of the single-race Asian population in 2007 was 35.4, as compared to 36.6 of the population

Population:
In May 2008, the nation's Asian American population had increased by 434,000 to surpass 15.2 million, making up 5% of the total US population (301.6 million).

Asians were the second fastest-growing minority group after Hispanics.

It is projected that in 2050, there will be 33.4 million Asian Americans living in the US, making up 8% of the total US population. The projected percentage increase between 2000 and 2050 in the Asian American population is 213%.

Chinese Americans are the largest Asian American group (3.6 million), followed by Filipinos (2.9 million), Asian Indians (2.7 million), Vietnamese (1.6 million), Koreans (1.5 million) and Japanese (1.2 million).

Asian Americans are geographically concentrated. In 2007, the following states have the largest Asian-American populations: California, New York, Hawaii, Texas, New Jersey and Illinois.

California has the largest Asian American population totaling 5 million, followed by New York (1.4 million), Texas (915,000).

Income:
The median income of Asian American households in 2007 was is $15,600 higher than the national median income for all households.

Median household income differed significantly among Asian groups. For example, in 2006, the median income for Asian Indians was $78,315 while for Vietnamese-Americans, it was $52,299.

10% Asian Americans compared to 8.2% of Whites live at the poverty, and 2.2% of Asian Americans compared to 1.3% of Caucasians live on public assistance.

Education:
Asian Americans generally have a higher education level and are more likely to be employed in high-skilled/managerial positions.

In 2006, about 83% of Asian Americans age 25 and older had at least a high school diploma, 42% of them had earned at least a Bachelor's degree (as compared to 27% of the general US population), and 20% had a graduate-level degree (as compared to 10% of the general US population).

Among Asian subgroups, Asian Indians had the highest percentage of Bachelor's degree attainment at 64%.

In 2006, roughly 45% of Asian Americans were employed in management, professional and related occupations (as compared to 34% of the total US population).

In 2006, 47% of Asian Americans worked in work in management, professional and related occupations.

Roughly, there were 23% Asian Americans worked in sales and office occupations, 16% in service occupations and 10% in production, transportation and material moving occupations.

Health:
Leading causes of illness and death among Asian Americans include cancer (stomach and liver), heart disease, stroke, unintentional injuries (accidents), diabetes, chronic obstructive pulmonary disease, hepatitis B, HIV/AIDS, smoking, tuberculosis (TB), and liver disease.

Asian American health is often shaped by factors such as language/cultural barriers, lack of access to preventive care, and the lack of health insurance. It is significant to note that Asian American women have the highest life expectancy (85.8 years) of any other ethnic groups in the US.

Compared to Whites, Asian Americans are 24 times more likely to have TB and 1.2 times more likely to have Hepatitis B (2006), Asian American women have higher incidence and mortality rates for stomach and liver cancer.

Though heart disease is a major health issue among Asian Americans, they are less likely to have heart disease and they are less likely to die from it compared to the Whites.

Compared to Whites, Asian Americans adults age 65 and older are less likely to receive pneumonia shots, and in general, Asian Americans are less likely to die from a stroke, and suffer from obesity and hypertension.

Sudden Infant Death Syndrome (SIDS) is the fourth leading cause of Asian American infant mortality. The infant mortality rate for Asian Americans.

Languages:
Research indicates that many Asian Americans are more comfortable in their native languages. While many Asian Americans are bilingual and use English outside their homes, most Asian Americans speak their native languages at home. Older Asian Americans are least likely to speak English.

According to the latest studies, 62% of Vietnamese, 50% of Chinese, 24%of Filipinos and 23% of Asian Indians are not fluent in English.

There are 2.5 million Chinese age 5 and older speaking Chinese at home. After Spanish, Chinese is the most prevalent spoken non-English language in the country.

Tagalog, Vietnamese and Korean respectively are also commonly spoken at home. In 2006, there were 292,100 Asian American veterans. 1 out of 3 ages 65 and older.

Participation in Armed Forces:
In 2006, there were 292,100 Asian American veterans. 1 out of 3 ages 65 and older.

From 1994 to 2002, the number of Asian American-owned businesses (1.1 million) increased 24%. The rate of increase in the number of Asian American-owned businesses was about twice that of the national average.

In 2002, 49,636 Asian American firms had receipts of $1 million or more. More than $326 billion in receipts had been collected by Asian American-owned businesses.

In 2002, over 3 out of 10 Asian-owned firms operated in professional, scientific and technical services, as well as others, such as personal services, and repair and maintenance.

Roughly 2.2 million people were employed by Asian American owned businesses in 2002. There were 1,866 Asian American-owned firms with 100 or more employees, generating nearly $52 billion in gross receipts.

In 2002, 46% of Asian American firms were owned by either Chinese or Asian Indians. Nearly 6 in 10 Asian American-owned firms are California, New York, Texas or New Jersey-based, with the majority based in New York (112, 441), followed by Los Angeles (47,764), Honolulu (22,348) and San Francisco (19,639).
Challenges:
Diverse cultural backgrounds and languages: Asian Americans are the most diverse ethnic group in the US with the influence of over 15 different cultures. The wide range of languages spoken includes Cantonese, Hawaiian, Hindi, Japanese, Korean, Mandarin, Taglog, Urdu and Vietnamese.

The amount of research available for this demographic is limited. Specific market research for specific subgroups based on country of origin is especially difficult to find.

Opportunities:
- Highest education attainment
- Highest percentage of employment in professional and managerial positions
- Highest median household income
- Younger than the overall US population
- Businesses that generate large revenue and hold strong economic influences
- High dependency on in-language media allows for direct, effective access
- High geographic concentration minimizes media spill-over
Asian Americans are more likely to have health insurance coverage. In 2003, over 80% of Asian Americans had private insurance coverage, and in 2007, the overall insurance coverage for Asian Americans was 83.9%, as compared to 89.6% for Whites.

In 2006, 15.5% of Asian Americans were uninsured. This figure was down from 2005's 17.2%.
Due to the influences of Confucianism, Asian Americans tend to hold their elders in high regard and have a high valuation of family, education and religion.

Cultural and familial influences drive a very strong work ethic.

When confronted with discriminations and other social injustices, Asian Americans are less vocal.
   
         
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