Chermayeff & Geismar & Haviv

Chermayeff & Geismar & Haviv is a legendary graphic design firm based in New York City, celebrated for designing iconic trademarks and corporate identity systems. Led by Tom Geismar and Sagi Haviv, the firm conceived some of the most recognized visual symbols in modern history, including logos for Chase, the NBC peacock, Mobil, PBS, and Showtime. Through geometric purity and conceptual discipline, the studio creates timeless visual identities that define institutions for generations.